How Seth Meyers Snags More Views on YouTube With One Segment Than His Show Gets on TV

Sean Burch and Tony Maglio

Seth Meyers, YouTube star? It might not be the first thing you think of when it comes to the “Late Night” host, but Meyers and his NBC production team have been racking up huge views on YouTube. Through early October, the “Late Night” YouTube channel had racked up 529 million views — a jump of more than 115% from the same time last year. Spurring the big boost has been Meyers’ “A Closer Look” segment, which has accounted for more than 50% of the show’s YouTube views this year. The segment is vintage Meyers, blending political commentary and jokes, of course, in what has become his trademark since his days hosting “Weekend Update” on “Saturday Night Live.” The success of “A Closer Look” has been evident. So far this year, 18 of the top 20 most-viewed “Late Night” YouTube videos have been “A Closer Look” segments. The “Late Night” staff now rushes to get the segment on YouTube before the show airs. That hustle, combined with the extra attention around the impeachment inquiry, helped push “Late Night” to its second-best week of viewing ever from Sep. 29 to Oct. 5, according to the show’s producers. In 2019, the no-holds-barred segment...

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