Her New Album
Selena Gomez is back after a multi-year hiatus with her new album, Rare, which reached number one on the Billboard 200 Chart. Gomez has spoken in the past about how personal this album is from her and that many of the new songs are mined from her personal experiences, failed relationships, and struggles with anxiety and depression. She said on the Zach Sang Show:
"There's a song that I basically said I can't let myself let me down. I wanted to kind of interpret that as every time I feel bad, I always end up going into this spiral. And I just feed it. And I've learned over the years to take a step back from that and try to rewire your thoughts so that you're more focused on what it's gonna turn into. One of the worst moments of my life ended up being the biggest blessing of my life."
Begging Fans To Buy
There is a bit of controversy around this album drop, however, because Gomez posted videos of herself and her friends driving around and buying as many copies of the album that they could find and begging her fans to do the same to ensure that Rare went to #1 on the charts.
A lot of fans were a little disgusted by this seemingly desperate approach, comparing her to her ex, Justin Bieber, who took a similar approach to his new single "Yummy."
"This girl did all that begging and buying to get another #1 just to say she felt embarrassed about it and it felt inauthentic asking. Girl yes lol. How lame."
"if anyone ever catches me begging people to stream my music like justin bieber or selena gomez just put me down honestly"
"Selena Gomez and Justin Bieber both begging for number 1’s actually makes me skin crawl"
It 'Felt Inauthentic'
Gomez herself admitted that that choice felt a little off on Instagram in a post thanking her fans for their support.
"It's officially out! I was a bit embarrassed asking so often for you to stream or buy my album. It felt inauthentic. Thank YOU so much for making something so personal to me be a moment I'll never forget. All I truly desire is for you all to enjoy the music and spread the love."
Is This A New Trend?
While this method of marketing worked for Gomez -- she did get to number one over Roddy Ricch's Please Excuse Me For Being Antisocial -- it really is providing some friction with fans. Gomez said in an Instagram video that "It's not about numbers for me, but I would love the most important album I've ever released to become number one," but this method does come off as a little desperate. Is the number 1 album worth the loss of integrity?