Colombian hitmaker Maluma has just released the video for “No Se Me Quita” — featuring the unsinkable Puerto Rican superstar, Ricky Martin. A memorable highlight off Maluma’s latest album, 11:11, the starry-eyed dancehall number marks the duo’s second collaboration, following their 2016 single “Vente Pa’ Ca.”
In “No Se Me Quita,” or “It Doesn’t Go Away,” the Latin playboys recount a memorable kiss from the night before — and the unforgettable sabor, or taste, of a new lover’s lips. “And now it has me,” sings Martin, “Mind on the moon and feet on the floor.”
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The video was shot in Miami by Latin pop’s most trusted director, Nuno Gomes, who’s also directed clips for previous Maluma singles: “HP”, “11PM” and “Instinto Natural (feat. Sech).” Though a showstopper in his own right, Martin plays wingman to Maluma, who plots to steal a kiss from the leading lady of the lifeguards. After putting on an unconvincing act of self-drowning — that is, dunking a bucket of cold water over his head — Maluma pretends to collapse onto the sand, where a dark-haired woman races to resuscitate him. (Longtime Martin fans may recognize the link between Gomes’ underwater scenes and the similarly nautical video for Martin’s 2000 hit, “She Bangs.”)
A representative for Martin confirms that, after an epic summer spent politically organizing in Puerto Rico, the Grammy-winning artist is readying new music of his own. In the meantime, catch Maluma on his upcoming North American tour, which kicks off September 6th in San Diego’s Pechanga Arena.
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