See first look at Breaking Bad Super Bowl commercial
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Walter White's empire business is about to include the snack food business.
There will be a PopCorners commercial during Super Bowl LVII that will bring Breaking Bad back to life, EW has learned. A first look at the ad awaits below.
Details on who exactly will appear in the commercial are being held close to the hazmat suit, but this shadowy image in the desert heavily hints that the spot will include Walt, the chemistry teacher-turned-pork pie-hatted Heisenberg (Bryan Cranston), who cooked up a meth empire and his own downfall in AMC's revered drug drama. Is a reteaming of Walt with his partner-in-literal crime, Jesse (Aaron Paul) in the bag? Will Walt warn Skyler (Anna Gunn), "I am the one who noshes!"? Will Huell (Lavell Crawford) luxuriate on a pile of air-popped chips? Read all you want into this statement from Frito-Lay VP of marketing Rhasheda Boyd: "We are excited to revive one of the most famous television shows of all time to tell the PopCorners' story for the first time at the Super Bowl... and we can't wait to see fans' reactions to who and what's coming."
Frito-Lay 'Breaking Bad' PopCorners commercial
Created by Vince Gilligan and airing from 2008 to 2013, Breaking Bad transformed from low-rated critical darling into a pop culture sensation, winning 16 Emmys, including two Outstanding Drama Series trophies. EW staged a reunion with the cast in 2018, and Cranston shared a scene with Paul in the 2019 sequel movie El Camino: A Breaking Bad Story. Emmy-winning castmates-turned-good friends Cranston (Your Honor) and Paul (Westworld) have rejoined forces frequently over the last half-decade, via their mezcal company Dos Hombres, charity events, and statue dedications. Prequel Better Call Saul featured guest spots from many Breaking Bad characters, including joint and separate appearances by Walt and Jesse earlier this year.
Last year's Super Bowl offered up Sopranos stars paying tribute to the show's opening montage in a Chevrolet commercial, as well as a Scrubs reunion in a T-Mobile spot.
Super Bowl LVII airs Feb. 12 on Fox, with Rihanna serving as the halftime performer.
UPDATE: Cranston confirmed his participation in the commercial on Jan. 4, tweeting the words "Breaking soon" above the same photo, but this time with his face visible.
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