E.W. Scripps Co. said it named Laurie Asin as station manager at KIVI Boise, a new post at the ABC-affiliated station.
A graduate of Boise High School and the University of Idaho, Asin worked at KIVI from 2013 to 2014 when it was owned by Journal Broadcast.
More recently, she had been with Marquee Broadcasting-owned Fox affiliate KNIN Boise since 2014 as local sales manager and general sales manager.
“Laurie is deeply familiar with the station, the marketplace and is well-respected in the community,” Dean Littleton, senior VP of local media for Scripps, said. “She is a great choice to be the leader of KIVI.”
KIVI general manager Merri Hanson moved to Salt Lake City in July as GM of Scripps-owned KSTU.
“This is my home,” Asin said. “I care about the community. I care about the people. It’s important to me that KIVI serves its viewers and advertisers in the best way possible each and every day. I am committed to that.”