Saweetie Addresses Why She Has Yet to Drop an Album: ‘Music Is Sacred’
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Saweetie will always be the iciest rapper. In a new interview, she’s opening up about some of the not-so-hot moments of her last few years as she prepares a new era of music.
In a new cover story with Allure Thursday, the “Richtivities” rap star shared details about why she hasn’t dropped her long-teased Pretty Bitch Music album — or any album, for that matter.
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“I just feel like nobody was caring about my music,” Saweetie said, referring to the people surrounding her. “To me, music is sacred. It’s coming from your spirit. You can’t just go finish an album in a week. That’s why it’s taking me so long. That’s why I haven’t dropped an album yet.”
The rapper shared that she felt that there was a big microscope on her over the last several years as she juggled brand partnerships with the likes of McDonald’s, MAC Cosmetics, and Crocs. She also admitted that she felt that a lot of her music was quickly, and more intensely, being critiqued after releasing.
“I don’t mean to dampen the mood,” she told the outlet. “But this is, realistically, how my career has been. We were constantly criticized for every drop. I was just very insecure. I’m a confident woman, but I was a very insecure artist.”
“There’s been a lot of times these past couple of years where I’ve given up on myself,” she later added. “Whether people knew about that or not, I just felt myself giving up, and I don’t want to do that anymore.”
She also spoke about holding herself to an ultra-high standard in everything she does.
“As an artist, the frequency changes. The music I created up until now, in three months I could listen to it and I could be like, ‘I’m not that girl anymore,’” she said. For what’s coming, she teased: “The theme is just Saweetie.”
The first taste of new music arrived with “Richtivities” earlier this month, which featured a sample of Willie Hutch’s 1975 single “Love Me Back.” It marks Saweetie’s first solo single of the year, following last month’s “Do It For the Bay” with P-Lo.
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