“Lip Sync Battle” was already No. 1 for Spike TV per a number of metrics, and now it’s the first television series to be filmed in virtual reality.
The show, hosted by LL Cool J and Chrissy Teigen, became available Tuesday on Samsung’s Milk VR app, which is exclusive to the Gear VR Innovator Edition. Filmed in 360 degrees, “Lip Sync Battle” on Milk VR puts viewers in the action, including right in front of the aforementioned hosts and their celebrity guests.
Among those who have already appeared or are scheduled to appear are: Anne Hathaway, Jimmy Fallon, Dwayne Johnson, John Legend, Justin Bieber, Anna Kendrick, Jennifer Lopez, John Krasinski, Meghan Trainor, Common, Terrence Howard, Mike Tyson, Taraji P. Henson, Queen Latifah, Will Arnett, Iggy Azalea, Alison Brie, Terry Crews and more.
The half-hour original series was created by Fallon and his Eight Million Plus Productions, Stephen Merchant, Krasinski, Matador and Casey Patterson.
The television series has drawn record ratings for Spike, as the premiere was the most-watched, non-scripted series debut in network history, claiming 3.2 million viewers. The debut also delivered the highest ratings among adults 18-49 in network history for a non-scripted debut, and ranked No. 1 in the timeslot for all television.
“Lip Sync Battle” is particularly a hit among women, which is a big get for the traditionally male-focused Spike TV.
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