Ryan Reynolds' Aviation Gin line is acquired by Diageo for $610 million

While the big actor paydays right now are coming from film and series auction deals won by streaming services, hitting the bottle has become a pretty good way for stars to supplement their incomes. Ryan Reynolds is at the center of a deal today where Diageo acquired Aviation American Gin. The deal is an estimated $610 million depending on sales, with a $335 million upfront payment. Reynolds was introduced to Aviation by WME and Endeavor’s Talent Ventures group and became front man for the gin, which he says is his favorite spirit.