Roku Reaches Out To Nielsen To Track Viewership As More Consumers Shift To Streaming

Anusuya Lahiri
·1 min read

  • Nielsen N.V. (NYSE: NLSN) announced that Roku, Inc (NASDAQ: ROKU) will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings.

  • Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.

  • OneView, Roku's ad platform built for TV streaming, is directly integrated with Nielsen's measurement solution, enabling person-level measurement of ad campaigns on the Roku platform.

  • Nielsen Four-Screen Ad Deduplication will enable a consistent, comparable, and deduplicated view of the channels and platforms audiences consume across screens.

  • As consumers spend more time streaming, marketers diversify their media investments and continue shifting more dollars to TV streaming than ever before.

  • Recently, Roku roped in Fox Corp (NASDAQ: FOX) Fox Entertainment CEO As Roku Media President.

  • The streaming companies ranging from Netflix Inc (NASDAQ: NFLX) to Roku, battled subscriber losses on pandemic recovery and macro headwinds.

  • Price Action: ROKU shares traded lower by 9.08% at $55.56 on the last check Thursday.

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