Roger Federer Imitates Zendaya's 'Challengers' Character

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Roger Federer Imitates Zendaya in 'Challengers'Roger Federer/X
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Roger Federer is clearly enjoying his retirement from tennis.

Federer, who played his last professional tennis match in September 2022, took to X (formerly Twitter) today to playfully welcome Zendaya as a new brand partner to Swiss sportswear brand On. "It's On," Federer posted with a winky face emoji, imitating Zendaya's character Tashi Duncan in Challengers:

The reference to Challengers was especially notable, given that the film's screenwriter Justin Kuritzkes said that he based Zendaya's character, Tashi, partly off of Federer's wife, Mirka. "She looked so stressed out, every point," Kuritzkes told GQ about watching Mirka watch Roger play at Wimbledon. "I was watching her and just thinking, 'Why are you so stressed out? You guys have all the money in the world. You've won 20 grand slams. What's so stressful to you? It has to be something else.'"

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This isn't the first link between Zendaya and Federer, who has a long partnership with On. During her press tour for Challengers, Zendaya was spotted wearing On's Roger sneakers—including while meeting tennis player Iga Świątek back in March.

Of that meeting, Świątek told T&C, "It was an honor to meet such a talented actress and a kind person. I really enjoyed our conversation. I like to meet people like her who work hard, who are such professionals at a very high, global level and exchange our thoughts on dealing with our work."

She added, "I'm glad that Zendaya, who is a role model for millions of people all over the world, engaged in projects that can promote tennis and make it more popular because this is something particularly important to me. When she watches women's tennis matches, it creates a huge interest around it and it can bring more people to tennis."

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