Rihanna Shows Up At CinemaCon, Reveals That She’s Playing Smurfette In Paramount ‘The Smurfs Movie’

Anthony D'Alessandro
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In her third trimester, Rihanna showed up at Paramount Pictures’ CinemaCon presentation on Thursday in Las Vegas to say she’s playing “a little blue badass” — that being Smurfette in Par and Nickelodeon Movies’ The Smurfs Movie. Rihanna also is producing the movie and providing original songs.

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The comedic musical adventure sets out to answer one of life’s biggest questions: What is a Smurf? The Chris Miller-directed movie comes out on February 14, 2025. Co-director is Matt Landon. Pam Brady wrote the script inspired by characters and works of Peyo. Producers also include Ryan Harris, Laurence “Jay” Brown and Tyran “Ty-Ty” Smith.

RELATED: Martin Scorsese Unveils Teaser From ‘Killers Of The Flower Moon’, His Apple & Paramount Movie Bound For Cannes

Multiple Smurfs films, based on the Belgian comics, have been made in recent memory — including The Smurfs (2011), The Smurfs 2 (2013), and Smurfs: The Lost Village (2017) — but those projects hailed from Sony. This is the first for Paramount Pictures.

CinemaCon, the annual convention of movie theater owners from around the world, runs through Thursday in Las Vegas.

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