Rhianna has got this marketing thing down, and knows the best way for her to push lingerie, is to slip into the products herself!
31-year-old RiRi looked absolutely stunning in photos that she shared Wednesday on Instagram for the launch of some new pieces to her Savage x Fenty lingerie line.
The "Umbrella" singer sported a lavender leopard lace bra in one shot and a floral two-piece ensemble in another.
Her voluptuous curves were on display while wearing sexy clothing as she relaxed in a room plastered with retro wallpaper.
Photographer Dennis Leupold captured a nostalgic '90s essence in a series of photographs for the fashion label.
In another sexy image, Rihanna was seen wearing a sheer floral bra and matching panties.
Rapper, Wale, noticed the pics, and slid into Rihanna's comment feed. "It’s crazy how Robyn Fenty is the president of planet earth," he wrote.
The Grammy-winner spoke with Women's Wear Daily recently about her clothing brand's strategy of surprise releases on special edition items.
"I'm the muse of my collection," she explained, adding, "I get bored easily."
She said that the unannounced releases lead to a special anticipation for the fans: 'They want to get excited, they don't want to know when things are coming out. They don't want to wait for it to come. They see it, they love it, they want it.'
Forbes recently revealed that Rihanna is the richest female musical artist.
The Diamonds singer's $600 million net worth has put her past the competition, including Beyoncé, Madonna and Celine Dion.
In addition to her latest fashion ventures, Rihanna dipped into the world of cosmetics in 2017 with Fenty Beauty, a company which accrued nearly $570 million in revenue in 2018.
Name a badder mogul than Rihanna. You can't.