‘Rick And Morty’ Lands At UK’s Channel 4 As Part Of Bumper Deal With Turner’s Adult Swim
Rick and Morty is to debut on free-to-air television in the UK for the first time after Channel 4 snapped up the rights to Turner’s animated comedy.
The British broadcaster will launch the fourth season of show on C4 with the first three seasons airing on youth-skewing network E4 from February as part of a deal that will see hundreds of hours of Adult Swim content being made available to stream for free on digital service All 4.
This comes after Turner’s Adult Swim handed the anarchic animated series a bumper 70-episode order last May as part of a long-term deal with the show’s creator Dan Harmon and Justin Roiland. The show has been a huge hit in the U.S., delivering Adult Swim’s highest ratings in history and helped the show claim the title of #1 comedy across all of television for 2017 with millennials.
E4 will also launch an Adult Swim hour block with shows including Robot Chicken: The Walking Dead Special.
Ian Katz, Channel 4 Director of Programmes, said, “Rick and Morty is one of the most anarchic, ingenious and original shows around and the breakthrough animated hit of recent years. I’m thrilled that it’s coming to Channel 4 and E4.”
Karl Warner, Controller E4, added, “Adult Swim’s amazing mix of original ideas and anarchic comedy is the perfect brand partner in E4’s evolution.”
Pierre Branco, SVP & GM, Northern Europe for Turner said, “We are incredibly excited to be partnering with Channel 4 to bring Adult Swim’s eclectic mix of weirdly wonderful and surreal shows to audiences here in the UK. In this unique collaboration with Channel 4, we are creating a branded destination that will reach fans, new and old, across TV and VOD, building on the huge success of Adult Swim in the U.S.”
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