Represent Announce Debut Fashion Running Shoe 'The Viper'

·1 min read
All images via Represent
All images via Represent

2022 is shaping up to be quite the year for British label Represent. Headed by brothers George and Michael Heaton, the brand, which has since become a high-end powerhouse synonymous for its luxury silhouettes, has rolled out an certified summer line uptwo-day pop-up and sell out Liam Gallagher collaboration,​​​​​ in just the last few months alone.

Continuing to up the levels just weeks after its warm-weather offering, now, the Manchester-born imprint has unveiled the latest addition to its footwear arsenal – The Viper.

Developed over the course of two years and serving as the label’s first ever fashion-focused running shoe, the highly anticipated Viper is set to be the brand’s most coveted silhouette to date. Presented in two colourways—Triple Black” and “Triple Flat White”—both sneakers arrive crafted from smooth nylon uppers and house embroidered fang details across the textile lateral mid-panels.

Teased across social media for the past twelve months, elsewhere, the Viper is made up of leather panelling which can be found across the heel and toe cap. Finally,​​​​​ a translucent sole rounds out the design complete with elevated “R” branding across the heel.

The Represent “Viper” is due to drop August 17 exclusively via representclo.com. Prestige members will receive early access before the general release by signing up to the label’s online Prestige system

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