Registrars Should Be Actively Engaged with Enrollment Management & Student Engagement Efforts at Higher Ed Institutions, According to Research from AACRAO & Modern Campus

Survey and Panel Discussion Shows How the Role, Focus and Responsibility of the Modern Registrar is Evolving.

TORONTO and BALTIMORE, Oct. 24, 2022 /PRNewswire-PRWeb/ -- Seventy-nine percent of respondents agreed registrars should be actively involved in student engagement across the student life cycle, and 88 percent indicated the same for strategic-enrollment management efforts. This is according to results from the "Perceptions of and Expectations for the Role of the Registrar" 60-Second Survey by the American Association of Collegiate Registrars and Admissions Officers (AACRAO), in participation with Modern Campus, the higher education industry's leading modern learner engagement platform. These responses imply the role of the modern registrar centers around the concept of student centricity.

The 60-Second Survey invited registrars and enrollment management professionals from colleges and universities across North America to provide their perspectives on what the role of the registrar should be at their institution. Particular attention was paid to what the role of the registrar should be for student engagement and enrollment management. The data from the survey was used to shape a roundtable discussion in July 2022 and a subsequent white paper by AACRAO and Modern Campus titled, "The Modern Registrar: Reflections from the Field," which launched today.

"A successful registrar is much more than a record gatekeeper – the registrar's portfolio is central to an institution and engaged in aspects of academic affairs, financial aid, data and technology, compliance and records management. Through this portfolio they create, maintain, and are continuously engaged in improving the student experience and student success," said Dr. Wendy Kilgore, senior director of research at AACRAO.

The registrar has the unique ability to simultaneously influence institution-wide policies and practices related to both academic affairs and student success. They have access to, and an understanding of, a broad set of data. A modern registrar uses this data to identify pitfalls and areas of success, and to advocate for data-driven student-centric policy, practice, and the application of technology. The roundtable participants contributed further to the understanding of what it means to be student centric by sharing their institutional and professional perspectives on the topic. Themes in their collective responses included, but are not limited to, the following:

  • Placing the student at the center of decision-making around policy, practice and the use of technology

  • Being aware of the use of profession-specific terminology

  • Understanding the registrar's role as an educator

  • Using of empathy to understand a student's perspectives

  • Leveraging data to inform student-centric policy and practice

  • Highlighting understanding that there is no "one-size-fits-all" student experience in higher education

"More and more, we are seeing the role of the registrar shift from being more systems and process focused to more student focused," said Amrit Ahluwalia, senior director of strategic insights at Modern Campus. "By spending less time on records management and more time focused on becoming student centric – helping support student needs on a daily basis – will ultimately help students attain their goal of degree completion."


As part of ongoing efforts to understand the role of the modern registrar in higher education, AACRAO deployed its 60-Second Survey, which launched in June 2022, inviting members of the AACRAO community to provide their perspectives on what the role of the registrar should be at their institution. 922 responses were received, representing 731 institutions or systems of higher education in eight countries. Subsequently, 250 respondents volunteered to be a part of a roundtable discussions on the role of the modern registrar. Of those, nine volunteers were selected to impart their understanding of what it means to be student centric by sharing their institutional and professional perspectives on the topic.

AACRAO intends to continue engaging the higher-education community as a whole in discussing the role of the modern registrar as part of its goal to support a community centered on learner success driven by professional excellence and leadership in enrollment and academic services. More specifically, AACRAO aims to advance the knowledge and understanding of the professions engaged in enrollment and academic services, of which the registrar position is part, to help those who are not yet viewed within their institution as a nexus and a resource to fulfill this role.

More Information

To read the full white paper, highlighting the survey findings and shared insights from a panel of registrars, visit the AACRAO website.

AACRAO and Modern Campus will host a webinar on October 26th at 1 p.m. Eastern, diving into and analyzing the results. Register here.

AACRAO is a non-profit, voluntary, professional association of more than 11,000 higher education professionals representing approximately 2,600 institutions in more than 40 countries.

Its commitment to the professional development of its members includes best practice guidance on admissions strategies to meet institutional diversity objectives, delivery of academic programs in innovative ways to meet the needs of a changing student body, and exemplary approaches to student retention and completion.

AACRAO's research initiatives seek to serve the ongoing needs of our membership and contribute to a better understanding of current and leading practice. Visit our website to learn more about this, and other AACRAO initiatives.

About Modern Campus
Modern Campus is obsessed with empowering its nearly 2,000 higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity.

The Modern Campus engagement platform powers solutions for non-traditional student management, web content management, catalog and curriculum management, student engagement and development, conversational text messaging, career pathways, and campus maps and virtual tours. The result: innovative institutions can create a learner-to-earner lifecycle that engages modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.

Learn how Modern Campus is leading the modern learner engagement movement at and follow us on LinkedIn.

Media Contact

Angela Tuzzo, MRB Public Relations, 732-758-1100,

Corinne MacIntire, AACRAO, 202-263-0282,