UPDATED at 10:21 a.m. PT: Super Bowl LI ended up with 111.3 million viewers, short of the record 114.4 million viewers from 2015. 1.7 million people also watched via streaming, while 650,000 watched on Fox Deportes.
Super Bowl LI will go down as one of the greatest comebacks in football history and the ratings will certainly back that up.
According to early numbers, the game overall drew a 48.8 rating in the key adults 18-49 demographic, putting it just shy of the overall record from 2015. In total viewers, the game pulled 113.7 million, again short of the 2015 record. 111.3 million people watched on Fox, while 1.7 watched via streaming and 650,000 watched on Fox Deportes.
The 2016 game ultimately drew a 49 rating and 111.9 million viewers. 2015 is still the year to beat, with Super Bowl 49 that year drawing a record-breaking 114.4 million viewers and a 39.1 rating.
Super Bowl LI powered Fox to an easy win across all networks in prime time Sunday night, and the 48.8 rating projects to rank as FOX’s highest-rated primetime telecast of the broadcast season
Pittsburgh led all local markets with a 57.9/78 household rating/share, followed by: Buffalo (57.2/78); Atlanta (57.0/82); Norfolk (55.9/75); Richmond (55.7/73); Milwaukee (54.8/75); Providence (54.6/78); Boston (54.3/81); Indianapolis (54.1/75); and Minneapolis (54.0/78) and Hartford (54.0/72).
No other network bothered airing any new programming against the Super Bowl for obvious reasons. Combined, NBC, CBS, and ABC drew a 1.0 rating and 6.1 million viewers.
Fox aired the premiere of “24: Legacy” immediately following the game, but it did not start until almost 11 p.m. so ratings for the new show are not immediately available.
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