Ratings: NBC Wins Sunday Gold With Tokyo Paralympics and Preseason NFL

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Ratings: NBC Wins Sunday Gold With Tokyo Paralympics and Preseason NFL

NBC is warming up for regular Sunday pro-football ratings wins, last night airing a preseason NFL game after its Tokyo Paralympics. CBS and ABC battled it out for second place, with “Big Brother” vs. “Celebrity Family Feud.” Due to the nature of live sports, the below early Nielsen numbers for NBC should be considered subject to significant adjustment. CBS also carried NFL football in a few markets, including Boston. Coverage of Hurricane Ida in the Louisiana markets may prove to have a slight impact as well. Final Nielsen numbers are due this afternoon. NBC was first in ratings with a 0.9 in the advertiser-coveted 18-49 demographic and in total viewers with an average of 4.4 million, according to preliminary numbers. The 2020 Tokyo Paralympics aired from 7 to 8 p.m. in the east, posting a 0.7 rating and 4.2 million total viewers. Preseason football, which for the vast majority of the country was the Cleveland Browns vs. Atlanta Falcons, aired throughout the rest of primetime. The pigskin pulled up NBC’s overall primetime averages. The No. 1 media market in the country, the New York City area, saw the New England Patriots vs. New York Giants game on NBC. CBS had the...

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