Ratings: March Madness Boosts Rerun-Heavy CBS to Top Sunday Primetime

Jennifer Maas
·1 min read

With the exception of “60 Minutes,” CBS aired all reruns Sunday night, but the broadcast network still managed to top primetime thanks to a very strong afternoon lead-in: the opening weekend of 2021 NCAA Men’s Basketball Tournament a.k.a. March Madness. The Syracuse vs. West Virginia game ended just ahead of a new episode of “60 Minutes,” which was the night’s highest-rated and most-watched show. CBS was first in ratings with a 0.7 rating/5 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 5 million, according to preliminary numbers. At 7 p.m., “60 Minutes” scored a 1.4/11 and 8.8 million viewers. The rest of the night was filled with drama reruns. Also Read: 'The Talk' Ratings Down 27% From Last Season - Could Sharon Osbourne Flap Give It a Lift? ABC was second in ratings with a 0.6/4 and in viewers with 4.7 million. At 7, “America’s Funniest Home Videos” had a 0.6/4 and 5 million viewers. “American Idol’s” “Hollywood Week” episode from 8-10 earned a 0.8/5 and 5.5 million viewers, which was steady with last week’s episode. At 10, the season finale of “Who Wants to Be a Millionaire” took a 0.4/3 and 2.9 million...

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