Ratings: Cowboys Can’t Stop ‘Sunday Night Football’ Opener From Dropping Double Digits vs 2019

“Sunday Night Football” dropped double digits in TV ratings from its 2019 opening game, despite this year’s contest being far more competitive and featuring “America’s Team,” the Dallas Cowboys. Still, NBC — and pigskin — dominated primetime. Due to the nature of live sports, the below Nielsen numbers for NBC and part of Fox’s night should be considered preliminary and subject to significant adjustment. For now, this year’s first Sunday primetime of NFL action is down 23% in the key demo’s ratings and -20% in total viewers. Also Read: Brave or Stupid? How CBS and ABC's Originals Held Up Against NFL Kickoff Game NBC was first in ratings with a 4.0 rating/22 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 12.6 million, according to preliminary numbers. Those initial numbers include pregame show “Football Night in America” and the Cowboys vs. Los Angeles Rams game. Fox was second in ratings with a 2.1/11 and in viewers with 7 million. At 7, NFL overruns, primarily the Tampa Bay Buccaneers vs. New Orleans Saints game, posted a 4.9/28 and 16.4 million viewers. Postgame show “The OT” at 7:30 put up a 4.0/22 and 13.1 million viewers. At...

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