ProSiebenSat.1 Restructures Seven.One Entertainment Group With Networks Head Daniel Rosemann & Joyn Boss Exiting

Jesse Whittock
·4 min read
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European TV giant ProSiebenSat.1 has restructured its Seven.One Entertainment Group — with the changes seeing top German channel manager Daniel Rosemann exiting after 15 years and the CEO of Joyn also leaving.

The new structure sees ProSiebenSat.1 CEO Bert’s Habets add the same role at Seven.One Entertainment to his duties, and comes as the Unterföhring-based continues its reorganization as a digital-first operation. Some key staff have exited and about 10% of the entire ProSiebenSat.1 workforce have been cut as part of the process.

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The new changes see Seven.One Chief Content Officer Henrik Pabst take on an expanded role overseeing content for all channels and platforms and Katharina Frömsdorf upped to lead streamer Joyn as Chief Platforms and Growth Officer. Tassilo Raesig, CEO of Joyn, and René Sahm, CFO and COO of Joyn are exiting by mutual agreement “due to differing views on the future direction of the platform,” according to ProSiebenSat.1.

Rosemann, who was Channel Manager of ProSieben and SAT.1, will leave as a result. Those networks’ SVP Content Development, Hannes Hiller, and Kable Eins boss Marc Rasmus taking over the respective networks. Other changes see Rasmus’ deputy Felix von Mengden takes on Kabel Eins, and Sixx Channel Manager Ellen Koch also now responsible for SAT.1 GOLD, ProSieben MAXX and Kabel Eins Docu.

Habets, Pabst and Seven.One Entertainment CFO Stefan Endriß will now form a three-person management team. The company said the consolidation “optimizes the cross-media playout of content across all channels and platforms of the company, and promotes the collaboration of all brands.”

Joyn, which has been pinpointed as a centerpoint in a digital-first ProSieben, will move closer to the core media operations. Frömsdorf is now responsible for all digital platforms, channel websites, distribution and the likes of digital producer Studio71 and Seven.One Audio. She was also becomes Chair of the Joyn management board and will now report directly to Habets.

Nicole Agudo Berbel and Benjamin Risom also join the Joyn management team.

“Joyn has all the ingredients to become the leading ad-supported streaming service in the German-speaking region,” said Frömsdorf. “I look forward to working with the great Joyn team and the combined power of Seven.One Entertainment Group to take our streaming platform to the next level.”

The new structure will take effect on November 1, 2023, when restructuring of ProSiebenSat.1 Media’s Entertainment segment ends. It’s been a tough few months for ProSiebenSat.1, which saw Q2 profits and revenue tumble as the TV ad market downturn continues. You can read more about how ProSiebenSat has been retooling for a digital future in the deep dive article we published earlier this week at Mipcom Cannes.

The exiting Rosemann counts the German versions of The Masked Singer, The Voice and The 1% Club among his series at ProSieben and SAT.1. His departure is being described as amicable, with ProSiebenSat.1 saying he leaves on “best terms.”

“Leaving ProSieben and SAT.1 after 15 very intense years is definitely the biggest and hardest decision I’ve made in my life so far,” he said. “However, now is the right time for me. I’m leaving with great gratitude for everything I was able to create with my teams over the past years.”

Habets, the former RTL CEO who joined ProSiebenSat.1 in November last year, said: “Over the past twelve months, I’ve come to known Daniel Rosemann as an exceptional TV professional with a sharp instinct and a great passion for making programs. As Channel Manager of ProSieben and SAT.1, he has repositioned both stations in recent years and brought strong artists to us. I would like to thank him for our very good collaboration and wish him all the best for his personal future.

“At the same time, I’m particularly pleased that we were able to successfully fill the positions of all Channel Managers with great internal colleagues. Together with this very experienced management team, we will drive forward ProSiebenSat.1’s core business, in particular our growth at Joyn.”

Habets also commented on the Joyn changes, saying Raesig and Sahm had shown “great commitment in building and expanding” the platform in Germany, “without which the successful launch of Joyn in Austria would not have been possible.”

“Now we have to integrate Joyn even more strongly into our company and position it in the market as the streaming service for the whole family,” he added.

Raesig joined Joyn in 2017 as part of the founding team as COO, became a member of the management board in 2020 and has been CEO of Joyn since May 2021. Sahm joined the management team in May 2021 as CFO and COO.

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