Priscilla Presley’s Iconic Eye Makeup Inspires New Beauty Collab from A24 and Half Magic

Caroline Brew
·2 min read
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Priscilla Presley’s lush lashes and dramatic winged eyeliner have established her as a beauty icon, and with Sofia Coppola’s film about the actress releasing on Nov. 3, there will likely be a new generation envious of her iconic look.

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That’s why A24 and Half Magic, the brand from “Euphoria’s” head makeup artist Donni Davy, have teamed up to create a limited-edition “Priscilla”-inspired makeup set. The three-piece set, available now on Ulta, includes Half Magic Beauty’s lengthening mascara, a liquid eyeliner and a silicone guide to help you achieve the perfect winged eyeliner look.

half magic priscilla
half magic priscilla

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The hero product of the set is Half Magic’s “Magic Flik,” the beauty brand’s ultra-bold calligraphy eyeliner pen, which features a uniquely-shaped paddle tip to hug the lash line for effortless one-flick wings. The pen’s curved edge allows for razor-thin lines, while its flat face offers bolder graphic works. The waterproof formula means the liner will not budge for 12 hours.

The so-called “Wing Magician” tool is also found in the set. The handheld wing guide has a unique diamond silhouette to hug the contours of every eye shape and size, making it easy for anyone to achieve a winged eyeliner look. Its longer edge can be used for more dramatic looks, while the shorter edge creates subtler looks for everyday use. The flexible silicone, meantime, hug the contours of your face while remaining super gentle on the skin (it’s dishwasher-safe too).

To complete Presley’s unforgettable eye makeup, the set includes the “Eyelectric Extreme Lengthening Mascara.” The brand says its precise tapered brush separates and coats each lash for 12-hour wear. The mascara is also ophthalmologist-tested, safe for contact lens wearers and can be removed easily with warm water — no tugging or rubbing necessary.

The limited-edition Half Magic “Priscilla” makeup set is available now for $49 on Ulta.com.

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