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In a video promoting the landmark Mentally Healthy Football Declaration signed by leaders of the entire U.K. soccer family, the Duke of Cambridge openly references the positive role he believes the sport can play.
"This has been a football season unlike any other," William says in the video. "The coronavirus pandemic has affected everyone, and it is clear it will have a big impact on many people's mental health. Football's role in breaking the stigma around mental health has never been more important."
The Mentally Healthy declaration has been signed by the English Premier League, English Football League, and the soccer associations of England, Scotland, Wales, and Northern Ireland.
It's also drawn the support of famous names in the soccer world including England manager Gareth Southgate, England captain Harry Kane and Scotland captain Andy Roberston.
A direct spin-off of the Heads Up mental health campaign launched by the royal in September 2019 to encourage openness about mental health within the sport, it publicly states that mental health is of equal importance to physical health.
To show the power of kicking off a conversation, we played a very special game of jenga... @kensingtonroyal, @androstownsend, @realakinfenwa, @kellyjsmith, @t_deeney and @scottmctominay shared personal anecdotes as they opened up about how they manage pressure and their mental wellbeing, and discussed with The Duke the importance of talking and why mental health should no longer be a taboo subject. Watch what happened in this game of jenga with a difference.
A post shared by Heads Together (@heads_together) on Jul 24, 2020 at 10:01am PDT
“Now, more than ever, is the time for us to support each other and for all parts of society to prioritize mental health," says the declaration. "We will do everything we can to play our part in this and help make football a 'mentally healthy' environment, now and in the future."
Nicky J Sims/Getty William, Kate, and Harry at the 2016 launch of Heads Together
In May the royal dad of three continued this work in the BBC program Football, Prince William and Our Mental Health, in which he opened up about the importance of mental health in conversations with a number of high-profile athletes about their personal struggles, both in-person and via video chat.
William followed this up in June with a video call with the coach, players and staff of Premier League team Arsenal FC to talk about Heads Up - while cheekily asking French international goalscorer Pierre-Emerick Aubameyang if he would leave the club and play for the Aston Villa team William and son Prince George,7, passionately support.
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Kensington Palace Prince William Talks Mental health to Arsenal FC
The launch of the declaration also comes ahead of the ‘Heads Up FA Cup Final’ on Aug. 1, which will see the showpiece event dedicated to the issue of mental health for the first time in its 149-year history.
"Through the Heads Up campaign, we've seen the whole of football come together to kick off a conversation. But the journey doesn’t stop here," William says in the declaration's promotional film. "Football is a team sport and for the first time, there is a collective game plan to make mental health a top priority in the game."
Frank Augstein/AP/Shutterstock Prince William talks soccer and mental health with Aston Villa star John McGinn
"This means building on the important work that is already happening and rolling out further efforts across the system to develop mentally healthy clubs at every level so that the whole football community can benefit from a mentally healthy environment where players, staff, officials, and managers are encouraged to stay on top of their mental fitness, just as they do their physical fitness," he says.
William adds, “Not only will this benefit future generations who work and play within the game but it will also send a clear message to football’s millions of fans about the importance of mental health. That is a legacy will can all be proud of following a season we will never forget.”
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