Vimeo Prince Charles
Prince Charles is taking his five-decade-long campaign for a greener world into a new chapter.
Charles, 72, has enlisted top companies, including Bank of America and BP, to support a new charter for the environment, which he is calling Terra Carta, which aims to ensure big businesses are including green initiatives in their future plans.
In an introductory essay to his charter, the royal grandfather, who made his first environmental speech in 1970, says we are at a "historic tipping point" in the lives and livelihoods of current and future generations" and today "must be the decisive moment that we make sustainability the growth story of our time while positioning nature as the engine of our economy."
Clarence House/ Instagram Prince Charles and Camilla
Charles wants sustainability to be a cornerstone of multi-national businesses and his new charter is supported by a multi-billion dollar fund that he hopes will top nearly $10 billion.
In his Earth Charter – or Terra Carta – launched on Monday, he writes, "Humanity has made incredible progress over the past century, yet the cost of this progress has caused immense destruction to the planet that sustains us. We simply cannot maintain this course indefinitely."
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Clarence House Prince Charles
On Monday, Charles will co-host the One Planet Summit with President Macron of France. The pair spoke on the phone last Friday. He will speak via videolink to the summit in Paris.
"Today must be the decisive moment that we make sustainability the growth story of our time, while positioning Nature as the engine of our economy," Charles said." To help us succeed, and to complement global efforts across public, private and philanthropic sectors, I am calling on CEOs from around the world to engage and play their part in leading the global transition. To guarantee our future, we have no other choice but to make each day count – and it must start today."