Pitchfork Launches The Ones on Instagram

Pitchfork is excited to announce the launch of The Ones, our new Instagram account dedicated to our hip-hop discovery series by the same name. With artists releasing new music at a fast and furious pace, it’s difficult for any fan to keep track of it all—no matter how tapped in you are. That’s why, two years ago, we launched The Ones, a daily post highlighting the day’s essential rap songs. Today, The Ones joins Instagram to take part in the conversation on social media and amplify rising artists on a platform where so much of today’s vital discourse takes place.

In addition to our signature daily song post, The Ones Instagram account will feature expanded coverage of the artists, scenes, and culture behind the music. We’ll also delve into hip-hop history, connecting the dots between the past, present, and future of rap.

Follow The Ones here, and keep up to date on our playlists on Pitchfork’s Spotify, Apple Music, and SoundCloud accounts. And continue to follow all of our hip-hop coverage in news, album reviews, track reviews, features, and the Pitch.

Watch Now: Pitchfork Video.

Originally Appeared on Pitchfork