Fujifilm North America Corporation is hosting its second annual Fujifilm Printlife Photo Exhibit at Vanderbilt Hall inside New York City’s landmark Grand Central Terminal Oct. 16-20. The show features a collection of more than 13,600 photographs submitted during a nationwide call for entries this summer. Consumers representing all 50 U.S. states, Washington, D.C., and Puerto Rico submitted their treasured memories, favorite images and snapshots deemed worthy of public display.
With billions of photos captured and shared daily, individuals now have more images than any previous generation. The irony is that most of those images are forever locked away on mobile devices and shared only with personal networks, if at all. The Fujifilm Printlife exhibit aims to free those images from people’s pockets and share them with the world. Instead of scrolling through a sea of images in a social feed, the more than 750,000 daily visitors at Grand Central Terminal will stroll through this large landmark space, taking in the sum of collective visions of thousands of strangers. What’s amazing is how similar those visions can be.
“The power of photography is that it can be a bridge to learn about the photographer behind the image. When viewing an image-maker’s creation, we learn what is important to them,” said Tetsuya Iwasaki, president & CEO of Fujifilm North America and president of Fujifilm Holdings America Corp. “What’s remarkable about the Printlife exhibit is that no matter the photographer’s age, background, geography or politics, we all value the same things and seek to preserve the same experiences through photography.”
A special section of the exhibit will be dedicated to showcasing images from 100cameras, a nonprofit organization that works globally with children who have had challenging experiences. The organization teaches them to process and tell their stories through photography in a way that affects how they view themselves and their role in their communities.
Fujifilm is donating 200 Fujifilm FinePix XP130 cameras to the organization to outfit these young photographers as they document their stories. “We’re thrilled by Fujifilm’s support for our mission,” said Angela Popplewell, 100cameras co-founder and CEO. “This exhibit is a perfect showcase for our partnership and shared goals of uniting people through the power of images.”
Prints of 100cameras images are sold online, and 100 percent of proceeds are returned to the children’s communities to fund medical, educational and basic supplies. View their images and support100cameras.