The 2023 Hispanic Television Awards recipients (from l.): Tony Hernandez of the Immigrant Archive Product, Award for Leadership in Hispanic TV Cultural Narrative; Isabella Sanchez, Hispanic Media Council and Zubi Advertising Services, Award for Leadership in Hispanic TV and Media; Freddy Rolón, ESPN Deportes, Rafael Elii Award for Programming Pioneer in Hispanic TV; Adriana Waterston, Horowitz Associates, Rafael Eli Award for Corporate Pioneer in Hispanic TV; and Miguel Gurwitz, NBCUniversal Telemundo, Award for Leadership in Hispanic TV Programming.
The daylong Hispanic Television Summit, held September 13 as part of NYC TV Week, featured experts exploring the multiple ways television programming engages Hispanic consumers with video content that is connected across platforms from streaming to broadcast to traditional pay TV. Keynotes, panels and presentations focused on advertising, viewer research, programming, content distribution, subscriber marketing. viewer promotions and content discovery. The event also included the annual Hispanic Television Awards, honoring top executives and on-air personalities in the sector. Click below for an image gallery from the event.
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Zubi VP, media integration Isabel Sanchez opened up the Hispanic TV Summit with a session on the “State of Hispanic Media & Marketing.”
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On the “Trends in Global & Local Media” panel (l. To r.): moderator Sean Cunningham, VAB; Gloria Costanza, d’exposito & partners; Michael Roca, Omnicom Media Group; Alex Minicucci, Horizon Media; and David Tardio, Warner Bros. Discovery.
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Emma Vélez-López, senior manager, advertising, multicultural & sponsorships at T-Mobile, talked abiout “Connecting Hispanic Consumers With Brands.”
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José Vélez-Silva, VP, multicultural brand marketing at Comcast Cable, speaks during the morning fireside chat.
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Beau Ferrari, chairman of NBCUniversal Telemundo Enterprises, delivers the Chairman’s Keynote.
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(From l.): Joe Schramm, Schramm Marketing Group; Kent Gibbons, content director, B+C, Multichannel News and Next TV; Adriana Waterston, accepting the Rafael Eli Award for Corporate Pioneer in Hispanic TV on behalf of Horowitz Associates; and Joe Torres, anchor, WABC New York.
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ESPN’s Freddy Rolón accepts the Rafael Eli Award for Programming Pioneer in Hispanic TV on behalf of ESPN Deportes.
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(from l.): Joe Schramm, Schramm Marketing Group; Kent Gibbons, content director, B+C, Multichannel News and Next TV; NBCUniversal Telemundo’s Miguel Gurwitz, winner of the Award for Leadership in Hispanic TV Programming; and Joe Torres of WABC New York.
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Tony Hernandez of the Immigrant Archive Project and Latino Broadcasting, accepts the Award for Leadership in Hispanic TV for Cultural Narrative.
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Mariachi Real de Ramon Ponce entertained the crowd during the Awards Celebration Luncheon.
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The 2023 Hispanic Television Awards recipients (from l.): Tony Hernandez of the Immigrant Archive Product, Award for Leadership in Hispanic TV Cultural Narrative; Isabella Sanchez, Hispanic Media Council and Zubi Advertising Services, Award for Leadership in Hispanic TV and Media; Freddy Rolón, ESPN Deportes, Rafael Elii Award for Programming Pioneer in Hispanic TV; Adriana Waterston, Horowitz Associates, Rafael Eli Award for Corporate Pioneer in Hispanic TV; and Miguel Gurwitz, NBCUniversal Telemundo, Award for Leadership in Hispanic TV Programming.
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Jesus Lara, president of local media at TelevisaUnivision, speaks during
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The “From Concept, to Casting, to Streamed Content” panel dug deep into the development of Prime Video’s “Como Sobrevivir Soltero“ (l. to r.): Michael Malone, senior content producer, programming, B+C Multichannel News; Javiera Balmaceda, Amazon Studios; show creator and star Sebastián Zurita; and Jaime Dávila, Campanario.
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On the
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Oswald Mendez (l.) of Canela Media and Javier Saralegui of DangerTV on the ‘Attracting and Activating Hispanic Viewers” panel.
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Castalia Communications president Luis Torres-Bohl on the “Connecting Content With the Consumer’ panel.
