Peso Pluma Hits Boxing Ring With Mike Tyson for ‘Rubicon’ at BBMAs

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2023 Billboard Music Awards - Awards - Credit: Gilbert Flores/Penske Media via Getty Images
2023 Billboard Music Awards - Awards - Credit: Gilbert Flores/Penske Media via Getty Images

Peso Pluma took a victory lap around a boxing ring during his performance of “Rubicon” from Genesis at the 2023 Billboard Music Awards on Sunday.

The Mexican singer was escorted to his unrivaled match by heavyweight boxer Mike Tyson and backed by a seven-piece band as he delivered the song to an enthusiastic crowd.

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Following his set, Tyson, who watched the set side stage, presented the Top Latin Song award to Pluma. “Give it up to the people’s champion,” Tyson declared.

“Thank you everyone,” he said while accepting the award. “Thanks, Mr. Tyson, for being here. Thank you to all the fans, thank you for all the love and the support. And I’d like to thank the Billboard Awards for having me here. Thank you very much.”

Last week, he performed “Ella Baila Sola” with Eslabón Armado for the first time on television during the Latin Grammys, where the song was nominated for Song of the Year and Best Regional Song.

“I make every song without the specific intention of having it become Number One or whatever,” Pluma recently told Rolling Stone of the megahit. “It was simply that I loved this song. I knew it had a potential to go global, but independently of what ended up happening, I just adored that track. I recorded it because I liked it, not because of what it was going to become, because I didn’t know.”

After “Ella Baila Sola” received worldwide recognition over the summer when it went Number One on Spotify’s global charts, Pluma released his viral “Bzrp Music Sessions, Vol. 55,” which also rocketed to Number One on the platform’s Global charts. Génesis, the debut studio LP he released in June, landed at the top of both Billboard’s Latin Albums and Regional Mexican Albums charts.

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