People's Choice Country Awards: Brothers Osborne, Lady A, more added to Opry award show

Brothers Osborne, among many, have been added to a who's who list of nominees, performers and presenters, including Toby Keith, Blake Shelton and Wynonna Judd at Sept. 28's inaugural People's Choice Country Awards.

Additional performers and presenters appearing at the Grand Ole Opry for the broadcast at 8 p.m. ET/PT on NBC and Peacock include Carly Pearce, Dan + Shay, HARDY, Jelly Roll, Kane Brown, Kelsea Ballerini and event hosts Little Big Town, plus Adam Doleac, Chris Young, Dustin Lynch, Gabby Barrett, Hunter Hayes, Jessie James Decker, Josh Ross, Kameron Marlowe, Kristin Cavallari, Lady A, Lauren Alaina, Leanne Morgan, Mickey Guyton, Nikki Garcia, Scotty McCreery and The War And Treaty.

Top nominees in 12 fan-voted categories include Morgan Wallen, HARDY and Jelly Roll, Luke Combs, and Lainey Wilson.

The two-hour telecast is part of a more extensive, burgeoning partnership between independent strategic investment company Atairos, NBCUniversal and Opry Entertainment Group. It will honor fan-chosen recipients in various categories plus feature the presentation of several honorary awards. A press release also highlights that the event will "lean into the rich connection between country music and the Opry through chart-topping musical performances, genre-bending collaborations, legendary tributes and surprise moments."

Toby Keith will receive the Country Icon Award at the event. The "Red Solo Cup" vocalist will be presented the honor by fellow Oklahoma native Blake Shelton. The Brothers Osborne will also give the "Country Champion" award to Judd.

The show will extend across platforms with "Backstage Live: People's Choice Country Awards." The livestream will air on Peacock, PCA Twitter, NBC Twitter/Facebook/YouTube, TODAY All Day/Twitter, E! News Twitter/Facebook/YouTube/E! Online, Access Twitter/YouTube, and Circle social platforms, bringing red carpet arrivals, backstage chats and everything behind-the-scenes to fans at home.

The People's Choice Country Awards will also extend the 48-year-old People's Choice Awards brand into the country realm after 2022's "People's Choice Awards" were aired on NBC and E! (after being acquired by E! in 2017, with its first telecast airing on the network in 2018) and delivered 173 million total engagements across linear, digital and social platforms.

This article originally appeared on Nashville Tennessean: People's Choice Country Awards: Brothers Osborne, Lady A, more added to Opry award show