What PEOPLE Shopping Experts Are Buying from Black Friday Sales at Amazon, Target, Apple, Lego, and More

Nicola Fumo
·10 min read

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We shop for a living — here are the deals even we can’t pass up

<p>People / Tyler Roeland</p>

People / Tyler Roeland

At PEOPLE Shopping, it’s our job to shop. Week after week, we scour the internet to bring our readers the absolute best deals on everything from customer-loved gadgets to Oprah’s Favorite Things.

As you’ve probably noticed, it is Black Friday weekend. This is basically the Superbowl of shopping when stores offer some of its deepest discounts of the year. As we’ve prepped for the occasion, we’ve been eyeing some deals for ourselves. I polled my fellow writers and editors on what they’ll scooping up this year and got back a list that ranges from an $8 press-on nail set to a $750 MacBook Air.

PEOPLE Picks: Black Friday Deals

Related: LIVE: Amazon’s 100+ Best Black Friday Deals to Score on Thanksgiving

Khelfer Electric Spin Scrubber, $43 (Save 40%)

<p>Amazon</p>

Amazon

“I cannot wait to buy an electric spin scrubber! I've had my eyes on a few of these since October and I am super excited to clean my grout and tile with this over the holidays.”—Dwyer Frame, SVP

Monos Check-In Medium Suitcase, $296 (Save 25%)

<p>Monos</p>

Monos

“I'm preparing to move across the country, so I am finally investing in a matching luggage set. I've tested several suitcase brands, and Monos is my absolute favorite. I have a Monos Carry-On in the banana pudding color, and it always turns heads at the airport. I'm taking advantage of the luggage deals this weekend and purchasing the matching medium and large suitcase.”—Erin Johnson, senior shopping editor

Apple 2020 MacBook Air Laptop in Gold, $750 (Save 25%)

<p>Best Buy</p>

Best Buy

“I've had my personal laptop since college and it's definitely slowing down, so I've been keeping my eye on deals for new Macbooks. I think Black Friday might be the time since this Macbook Air is on sale for $250 off. I love that it's lightweight and compact for bringing out to coffee shops or traveling. Plus, there are fun colors to choose from like the gorgeous gold sheen. I love Macbooks because they last so long, but it might finally be time to replace mine!”—Madison Yauger, senior commerce writer

Trendy Queen Oversized Turtleneck Sweatshirt, $34 (Save 10%)

<p>Amazon</p>

Amazon

“All of my gray sweatshirts are so beat up — frayed hems, little holes, you name it — so I'm using Black Friday to replenish. This one is calling to me because it's both cropped and oversized, so I'll neither drown in fabric nor bare my midriff in freezing weather.”—Laura Gurfein, commerce director

Costway Ultra-Thin Folding Treadmill, $280 (Save 53%)

<p>Target</p>

Target

“Now that we're approaching winter, I know it's going to be harder for me to get outside and go on a daily walk. So, I'm finally investing in a folding treadmill. I have limited space and don't like the look of gym equipment just out in a bedroom, so having a smaller device that can be tucked away when it's not in use is super appealing.”—Jennifer Maldonado, senior commerce editor

Related: I’m Grabbing This $7 Electric Lighter as a Unique Stocking Stuffer for Candle Lovers

Caraway Mini Fry Pan, $81 (Save 10%)

<p>Amazon</p>

Amazon

“I’m obsessed with my Caraway Cookware Set and will definitely be adding another fry pan to my shopping cart. It comes in eight stunning colors, like marigold and sage, and two sizes. Plus, it features a safe, nontoxic coating for guilt-free cooking. You’ll love how eggs just slide right out of the pan in the mornings.”—Kayla Kitts, shopping editor

Olive & June Press-On Nails, $8 (Save 25%)

<p>Olive and June</p>

Olive and June

“The Olive & June Press-On Nails are my favorite for when my natural nails aren't in great shape — I have a pair on now as I type. They last for up to 15 days and are so durable that I've trusted them for park-hopping through Disney World and traveling around Europe.

The best part? To remove them, you just need to soak them in acetone for 20 minutes and they completely dissolve. I'm using the Black Friday deal as my opportunity to stock up a bunch of sets, like these bright red ones that will be perfect for Christmas.”—Alex Nelson, commerce editor and strategist

Lego Icons Bonsai Tree Building Set, $40 (Save 20%)

<p>Amazon</p>

Amazon

“My husband is a huge fan of bonsai trees. I bought him one two years ago for Christmas and he absolutely loves it. I've wanted to buy him the Lego Bonsai Building Set for months now so he can display it on his desk at work, but every time I've gone to Amazon, it's been sold out. Finally, it was back in stock, so I scoped one up immediately and saved $10! I can't wait to see his face when he unwraps this on Christmas Day.”—Toni Sutton, commernce writer 

Kérastase Elixir Ultime Volume Beautifying Oil Mist, $40 (Save 25%)

<p>Rue La La</p>

Rue La La

“As someone who has blonde, color-treated hair that looks stringy at times, I figured I’d try Kérastase’s hair oil at least once, even though it's quite pricey. It worked so well I was blown away, and now I can’t stop buying it. It makes my ends look silky smooth and they feel so soft after using it, and it never, I repeat, never, weighs my hair down.

My hair is pretty long and decently thick, so I use quite a bit of it, too (anywhere from 4 to 8 pumps a day), and a mini bottle, which is usually a bit cheaper, lasts me around three months. But this full-sized one is 25 percent off now, so I’m grabbing it ASAP.”—Alyssa Grabinski, celebrity commerce writer 

Amazon Fire 55-Inch Smart TV, $340 (Save 35%)

<p>Amazon</p>

Amazon

“I'm moving into my first solo apartment next month and don't have a lot of the basic necessities covered, so I'm using Black Friday to splurge on a TV for my living room. I'm eyeing this 55-inch Fire TV that's 35 percent off because it's not too big and not too small.”—Lindsey Greenfeld, commerce editor

Girlfriend Collective Luxe Legging, $65 (Save 30%)

<p>Girlfriend Collective</p>

Girlfriend Collective

“I’m stocking up on Girlfriend Collective’s Luxe Leggings while they’re 30 percent off. The material is so smooth and buttery, and the waistband is the perfect balance of compressive yet comfortable. I ran a 5k in my Luxe Leggings a few months back and they didn’t shift at all. I’m also a tall gal (around 5 feet 9 inches) and find the 28.5-inch inseam to be the ideal length for my legs.”—Clara McMahon, Amazon news and deals writer

Springer Dog Water Bottle, $20 (Save 20%)

<p>Amazon</p>

Amazon

“I spotted this on Oprah’s 2023 Favorite Things list and I need it for my pup. What sold me was the squeeze design that fills the bowl, then drains the extra water back into the bottle, so none is wasted. I wish I had this on our recent cross-country road trip!”—Nicola Fumo, shopping writer/editor

Related: Kickstart Black Friday Shopping with These Under-$25 Deals at Amazon Now

Levi’s 1950’s 701 Jeans, $165 (Save 40%)

<p>Levi's</p>

Levi's

“I have been eyeing these premium Levi's jeans for awhile, so I was thrilled to find them discounted by 40 percent this week (as is everything on the Levi's website right now). Per the name, the style is pulled from the 1950s and recreated in Japan from premium selvage denim. With a super high-rise waist and slim straight-leg fit, I imagine them to be really flattering on my body type. I don't think I'll have another chance to get them this discounted again, considering a lot of sizes are quickly selling out.”—Erika Reals, senior shopping editor

Amazon Kindle Paperwhite 8 GB, $120 (Save 14%)

<p>Amazon</p>

Amazon

“I've been anti-e-readers for as long as they've been around. But I can't help but admit that these slim devices are sure to be a godsend when I travel — no more packing heavy hardcover books in my carry-on suitcase. The Kindle Paperwhite is just the right size for me, and I love that it has up to 10 weeks of battery life, so I don't have to worry about it conking out mid-page.”—Amy Schulman, Amazon shopping editor and strategist

Oura Ring Horizon in Rose Gold, $449 (Save $100)

<p>Oura</p>

Oura

“I have retired my Apple Watch for the Oura ring. I love how intuitive it is to use and that I can track my menstrual cycle in addition to my workouts and sleep all in one place. I also like the rose gold color. It looks chic in almost any setting, so you don't have to worry about changing out bands to make it look more formal.”—Dhara Patel, commerce project manager

Merit Clean Lash Lengthening Mascara, $21 (Save 20%)

<p>Merit</p>

Merit

“Recently, I've been getting more compliments on my eyelashes than ever before — and it's all thanks to this tubing mascara from Merit. One light coat creates length and natural separation, and two swipes gives a little more drama without clumping. The unique formula ensures that I'm left with no black undereye smudges at the end of the day. I'm using the brand's Black Friday sale to snag a few of these as gifts for friends (and stock up on some extras for myself).”—Cai Cramer, shopping writer

Steve Madden Rocky Brown Distressed Boots, $133 (Save 30%)

<p>Steve Madden</p>

Steve Madden

“While I'm quite the avid shoe shopper, I'm actually eyeing these for my sister — her birthday and Christmas fall within days of one another, so basically, she's entitled to whatever she wants at this time of year. Her one big ask is this pair of moto knee-high boots from Steve Madden, which are a buckle-clad distressed leather shoe with a modest 2-inch heel. She's heard they are ‘the best boots’ money can buy (undoubtedly from TikTok, but still).

Its neutral shade will ensure that they will go with most of her day-to-day outfits, while the leather’s worn-in look will disguise any wear and tear that will inevitably appear over the years. Holly, if you're reading this, exit out now.”—Alyssa Brascia, shopping writer

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