People Are Completely Shocked (And Confused) By JoJo Siwa's "Bad Girl" Rebrand

JoJo Siwa is currently in her "pop star rebrand" era.

The 21-year-old dancer was formerly best known for her big-ass bows and extremely loud outfits.

Lately, she's been dressed like this:

But now has a new song called "Karma" coming out, and she's taken on a whole new "bad girl" image.

@itsjojosiwa/ tiktok.com

She showed up to the I Heart Radio Awards dressed in her best bad girl cosplay and this was the result:

People are... confused.

Getty Images/ Twitter: @aaronob

"Who is JoJo Siwa's target audience? What's the fan demographic here with the rebrand?" this person asked.

Getty Images/ Twitter: @mirajc_

"is JoJo Siwa trying to join Kiss because what the hell is happening here?" another person questioned.

I Heart Radio/ Twitter: @CourtAnne1225

As this person said, it's giving Wrestlemania.

Getty Images/ Twitter: @dckenhead

Anyway, this is the discourse of the day. People really can't believe it.

Getty Images/ Twitter: @miaasofnf

Niecy Nash can't believe it either!

I Heart Radio/ Twitter: @mabuhayonce

Ultimately, it looks like another successful master plan by JoJo Siwa because we're all talking about it.

Twitter: @stoletheekeys

Either way, I'm all for a new pop girl coming onto the scene.

Now let's talk about the important things, like how her car is still covered with pictures of her face.

@itsjojosiwa/ tiktok.com

Now that's a lot!

Bye!