Peggy Gou: Photos From the Billboard Cover Shoot

Samantha Xu and Aaron Sinclair
·2 min read
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In addition to our Peggy Gou cover story, check out this Q&A with Aaron Sinclair, who photographed Gou for Billboard‘s AAPI issue.

Tell us a little about your own background. 

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I was born and raised in L.A. and spent most of my life growing up in downtown. I spent a lot of time with my Korean grandmother who moved around a lot, so I got to experience different parts of the city. When I became a teenager, I really dove into music making, photography and filmmaking. This led me to pursue photography at Art Center, where I continued to explore my interests and also took film classes.

During those years, I was really into the local music scene, going to shows almost every other night to watch my friends’ bands. These experiences heavily influenced my creative interests. Now, at 30, I’m still deeply engaged in these pursuits, always striving to improve.

What did you know of Peggy Gou before the shoot?  

I actually DJ as well, and I think I was looking for new songs to add to my set when I came across her song “Starry Night.” I found the music video right after, and I was immediately blown away. The shots, the colors, and the way it worked so well with the song, it made me wish I had made it. The Korean element struck a chord with me too.

What was the vibe like on set? 

The vibe on set was cool. I think Peggy and I are both pretty particular when it comes to our work, so doing the shoot together was a great match.

Peggy mentioned how happy she was to see “so many of my Asian brothers and sisters here” on set. What did that feel like for you? Is it rare to have that kind of representation on a shoot?

It’s not something you see often, but when it happens, it’s noticeable. I’ve only experienced it one other time, and each time, it’s a reminder of the importance of diversity in our industry.

This is Billboard‘s first AAPI issue. What does it mean to you to be part of it?

Being part of Billboard‘s first AAPI issue means a lot to me. It’s an opportunity to showcase the diversity and talent within the AAPI community on a prominent platform. It’s not just about representation; it’s about celebrating our stories and contributions in the music industry and beyond. I feel honored to be part of this historic moment and hope it paves the way for more recognition and visibility for AAPI artists and creators.

 

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