Listen to Pearl Jam’s New Song “Superblood Wolfmoon”

Pearl Jam have shared a new song to follow their recently released single “Dance of the Clairvoyants.” This one’s called “Superblood Wolfmoon.” Check it out below.

Before its release, eager fans were invited to access the song in a novel way: by pointing their phones at the moon. In partnership with a company called Powster, Pearl Jam developed a new augmented reality web app that let users point their phone cameras at the moon in order to unlock the song. This triggered “on-screen animations around and over the moon, timed with a preview of ‘Superblood Wolfmoon’ and an in-app option to pre-order the song,” according to a press release. You can check the site out here on mobile devices.

This isn’t the first time that a band has used an AR-related gimmick to promote a new song. Back in 2017, Local Natives released the song “I Saw You Close Your Eyes,” which required listeners to activate their laptop cameras and sit in front of them with their eyes closed in order to listen to the song.

Pearl Jam’s new album Gigaton is out March 27; it’s their first new one since 2013’s Lightning Bolt. The band recently announced a tour. Their return to music follows their induction into Rock & Roll Hall of Fame in 2017.

Read “Reconsidering Temple of the Dog” over on the Pitch.

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This article was originally published on Friday, February 13 at 9:10 p.m. Eastern. It was last updated on Tuesday, February 18 at 9:32 a.m. Eastern

Originally Appeared on Pitchfork