Peacock Will Start Streaming Hallmark Programming

Peacock has closed a pact with Hallmark Media to stream live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama. It’s a first-of-its-kind linear plus SVOD deal for the network.

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Going live Wednesday, the brand hub will be featured on Peacock’s home page. It will feature live simulcasts of all three channels with current-season programming available live and on-demand next day as well as a library of movies within the Hallmark library, which includes holiday titles.

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“As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with,” said Kelly Campbell, President of Peacock, and Direct-to-Consumer, NBCUniversal, in a statement. “Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”

“We’re proud to enter this partnership with Peacock and bring our widely beloved Hallmark content to their subscribers,” said Wonya Lucas, President and CEO, Hallmark Media. “The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”

In addition to the live Hallmark channels, Peacock subscribers will have access to Hallmark content on demand, including live and next-day access to series such as When Calls the Heart, as well as the new series Ride and The Way Home coming in 2023. The hub will also include a VOD collection containing new premiere movies and Hallmark movie classics as part of a Peacock Premium subscription.

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