Would You Pay $50 to Stream a New Movie? Over Half of Millennials and Gen Z’ers Say Yes

No movie theaters, no problem: Most Millennials and Gen Z’ers say they’re willing to spend big bucks to stream new movies from home, according to a new study by Hub Entertainment Research. When asked if they’d spend $15 to stream a movie that had also just hit theaters, 67% of 18-34-year-olds said they’d “definitely” or “probably” pay to see it. That figure barely drops to 65% when the price is hiked to $25, and even 57% of young respondents said they’d be willing to pay $50 to stream a new movie. It’s a stat worthy of a double-take, but Hub analyst Peter Fondulas said it makes sense when considering changing viewer habits, as well as the cost of going to the theater; factor in the $10-20 you spend on your own ticket, maybe another $10-20 on your date’s ticket, and whatever you spend on treats, and suddenly spending $25-$50 to watch at home looks more appealing. Also Read: Inside Hollywood's Struggle to Resume Production: Testing, Budgets and Quarantine Rules “For younger movie fans, access to first-run films via streaming would allow them to satisfy their movie fix for less than the price of a trip to the theater,” Fondulas said....

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