Pamela Anderson's Makeup-Free Streak Continues! See Her Barefaced Beauty in New Proenza Schouler Ads

New year, same natural glow from the activist and author, who embraced a bare face in 2023

Pamela Anderson's makeup-free lifestyle is front and center in Proenza Schouler’s latest campaign.

The star, 56, is featured in the label’s Spring 2024 campaign modeling its latest pieces and showing off her natural glow.

In a single image posted to Proenza Schouler’s Instagram on Jan. 3, Anderson sat in a metal chair wearing a black button-down coat over a ribbon mesh dress. A small pop of color on her nails could be seen on her right hand, which she used to secure a nylon bag in her lap. Her hair was brushed back to reveal her makeup-free face.

In another image on the label’s website, Anderson sat in a vibrant chair (a similar color to her mani/pedi!) rocking a button-down jacket over a nylon jersey top and boyfriend jeans. Black sandals with a beige toe ring completed her look.

Anderson appears in six photos for the campaign. In all, her sun-kissed hair is swept off her face to reveal her bare skin, perfectly arched brows and glossy lips.

The Pamela: A Love Story star is continues to stay true to herself and where she is in her beauty journey.

As 2023 came to a close, Anderson was makeup-free in a new campaign for The Laundress.

Related: Pamela Anderson Gets Real About Not Wearing Makeup at 56: ‘Don’t Want to Play the Game’ (Exclusive)

In its “Love at First Wash” campaign, she described doing laundry as a “self-care ritual.”

“It’s meditative,” she said of the process.

Earlier this year, she also appeared fresh-faced in a Pandora campaign, where she opened up about carving out her own path.

Related: Pamela Anderson Confirms She Does Actually Bleach Her Own Hair at Home: 'I Can Do It Myself'

“I think I'm not a trend follower. I would prefer to be a trendsetter," she says. "I think being a pioneer and being yourself is difficult to do in a world that's telling you to be something else,” she shared at the time.

The activist and author recently wrote about going makeup-free in her weekly journal.

In an entry titled "A Gentle Regime" she shared that she prefers a bare face these days.

“With a lot of makeup and filters… we might lose sight of how we look in person…” Anderson stated, adding that she’s gone “back to basics.”

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Anderson has also been on a number of events sans makeup, from Paris Fashion Week to the 2023 Fashion Awards.

The Love, Pamela author called going makeup-free "freeing, and fun, and a little rebellious too."

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