Paley International Council Summit 2020: The Power of Brand Purpose

Global leaders gather for Paley International Council Summit 2020: Globally Connected: Media in the 21st Century, on November 10, 2020, to hear a discussion of "The Power of Brand Purpose." In a year marked by turmoil, a brand's purpose has become newly relevant, equally as important to the consumer as well as business partners across industries. How can brands focus their energies on doing well by doing good, bringing more joy and opportunity to their customers while delivering even greater value? This panel of leading marketers will discuss the importance of brand purpose in the new advertising landscape.

Speakers: Brad Hiranaga, Chief Brand Officer, North America, General Mills; Michael E. Kassan, Founder, Chairman & CEO, MediaLink; Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard; Dara Treseder, SVP, Head of Global Marketing and Communications, Peloton; Kevin Warren, CMO, UPS.