Paley International Council Summit 2020: The Future of the Brand-Consumer Relationship Is Personalization at Scale

Global leaders gather for Paley International Council Summit 2020: Globally Connected: Media in the 21st Century, on November 11, 2020, to hear a discussion of "The Future of the Brand-Consumer Relationship Is Personalization at Scale." More diverse, empowered, and expressive than ever before, consumers have a new mindset shaping what drives their loyalty to a brand. As a result, both established and emerging brands have to work harder than ever before to capture that loyalty. In this session you’ll hear how leaders at the cross-section of media and technology are building companies and platforms with the modern consumer at their core.

Speakers: David Eun, President, Samsung NEXT; Chief Innovation Officer, Samsung Electronics; Tammy Wincup, President, Protocol; Steven Wolfe Pereira, Founder & CEO, Encantos.