Paley International Council Summit 2020: Navigating Disruption and Change in the Ad Industry

Global leaders gather for Paley International Council Summit 2020: Globally Connected: Media in the 21st Century, on November 11, 2020, to hear a discussion of "Navigating Disruption and Change in the Ad Industry." In the face of the global pandemic the advertising industry has had to pivot quickly and redefine strategies. Sensitivity to consumer messaging alongside differentiation have become the keys to success. How has the advertising industry pivoted to navigate disruption and will these changes be permanent?

Speakers: Kirk McDonald, CEO, North America, GroupM; Mark Read, CEO, WPP.