Can Oscars Avoid the Ratings Disaster Felt by the Golden Globes and Grammys?
That expletive you just heard muttered under someone’s breath? It very well may have come from the executive offices of ABC and the Motion Picture Academy. With the Grammys ratings out — and viewership less than half of the already-low level of last year — the Oscars host network and producers now knows exactly what they are up against with next month’s big show. Sunday’s 63rd annual Grammy Awards sunk more than 60% in ratings from last year among adults 18-49, the age-range most sought after by advertisers on entertainment programming. Just 8.8 million viewers tuned in across multiple platforms, down by a full 10 million from a year ago. Yeah, last month’s disastrously rated Golden Globes telecast was no fluke. And we are now at the point where each of the other major awards shows have sunk to record-low numbers in their respective pandemic-dampened outings. The Oscars were already set a record low last year. Buckle up. Also Read: Grammys Shed 10 Million Viewers From Last Year, Set New Low Sunday’s Grammys basically halved the annual CBS show’s previous record-low audience (16.999 million total viewers back in 2006). The primetime special, emceed by “The Daily Show” host Trevor Noah,...
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