The Oscar Mayer Frankmobile (formerly the Wienermobile) is coming to Wisconsin. Here's when and where.

Hannah Kirby, Milwaukee Journal Sentinel
·2 min read

Hot dog relishers, you're going to flip.

The Oscar Mayer Frankmobile (formerly named the Wienermobile) is coming to Wisconsin — and to be frank, a whole bunch of other places across the country.

Over the next few months, Frankfurters Grill ‘Em Up Emily and BBQ Brady will be bringing the hot dog on wheels to several local spots, from Wisconsin Dells to the Milwaukee area. Here's a look at where the Frankmobile plans to stop.

The Frankmobile's upcoming Wisconsin stops

  • Sept. 15: Grateful Shed Truck Yard, 1470 Wisconsin Dells Parkway, Wisconsin Dells, from 4 to 8 p.m.

  • Sept. 16: At Genoa City's 2023 Touch-a-Truck event, 700 Fellows Road, from 10 a.m. to 2 p.m.

  • Sept. 17: Wo-Zha-Wa Days Parade, Broadway Avenue, Wisconsin Dells, from 10 a.m. to 3 p.m., and Baraboo's Festival Foods, 615 Linn Street, from 4 to 7 p.m.

  • Sept. 23: Cottage Grove's 2023 Touch-a-Truck event, 470 N. Main St., from 10 a.m. to noon, and Dousman's Three Pillars Fest, 36293 Sunset Drive, from 1 to 3 p.m.

  • Sept. 24: The McFarland Community Festival, 5915 Milwaukee St., from 10:30 a.m. to noon, and Madison's Festival Foods, 810 E. Washington Avenue, from 1 to 4 p.m.

  • Sept. 29: Verona's Festival Foods, 660 Hometown Circle, from 10 a.m. to 2 p.m.

  • Oct. 19: Sendik's Greenfield, 7901 W. Layton Avenue, and Sendik's Franklin, 5200 W. Rawson Ave.

  • Oct. 20: Sendik's Waukesha Meadowbrook, 701 Meadowbrook Road, and Sendik's New Berlin, 3600 South Moorland Road.

  • Oct. 22: Sendik's Oconomowoc, 1450 Olympia Fields Drive, and Sendik's Hartland, 600 Hartbrook Drive.

  • Dec. 7: Sendik's Wauwatosa, 8616 W North Avenue, and Sendik's Elm Grove, 13425 Watertown Plank Road.

  • Dec. 8: Sendik's Germantown, N112W15800 Mequon Road, and Sendik's Mequon, 10930 N. Port Washington Road.

  • Dec. 10: West Bend's Sendik's, 280 N. 18th Avenue, and Sendik's Grafton, 2195 1st Ave.

Check here for scheduling updates, changes and more details as the visits get closer.

The Oscar Mayer Frankmobile (formerly named the Wienermobile) is coming to Wisconsin several times over the next few months.
The Oscar Mayer Frankmobile (formerly named the Wienermobile) is coming to Wisconsin several times over the next few months.

Why it's the Frankmobile now and its connection to Wisconsin

Oscar Mayer was headquartered in Madison for nearly 100 years before relocating to Chicago in 2015.

Oscar Mayer is a part of the Kraft Heinz food and beverage company, which was created in 2015 through the combination of Pittsburgh-based Heinz and suburban Chicago-based Kraft, which was engineered by Warren Buffett's Berkshire Hathaway and Brazilian investment firm 3G Capital, according to a previous Journal Sentinel report.

Earlier this year, for the first time since 1936, the Wienermobile got a new name. It was renamed the Frankmobile, which "pays homage" to the brand’s 100% beef franks and new recipe," The Kraft Heinz Company said in May.

A look at the Frankmobile.
A look at the Frankmobile.

This article originally appeared on Milwaukee Journal Sentinel: Oscar Mayer Frankmobile (Wienermobile) is coming to Wisconsin