Optimus Prime Gets an Ultra Update in New Transformers HasLab Project

In the world of Transformers, Optimus Prime is the guy. The traditional leader of the Autobots is the most popular character in the entire franchise and for good reason. He rules. You’d imagine it couldn’t get much bigger than him, but thanks to Hasbro, Prime is about to get a lot bigger.

Hasbro just announced its newest HasLab project and it’s set in the world of Transformers. It takes the biggest, most famous Transformer of them all, Optimus Prime, and combines him with the Autobot next in line for the Matrix of Leadership, Ultra Magnus. Together, the pair create the massive Omega Prime, which measures almost two feet tall when combined. Plus, every Transformer needs a sidekick, and Prime gets him in the form of Bluebolts.

Based on the 2001 Transformers: Robots in Disguise designs, Omega Prime is available now for $250 but will only be released if 10,000 people pre-order in the next 40+ days. As of publication, about 3,000 already have signed up. There are also stretch goals including a 24-inch Matrix blade at 13,000 backers, and some sweet display stands at 16,000.

You can pre-order and find out a ton of additional information here. But to see what each piece looks like, as well as the full character put together, check out our slideshow.

The Three

Three combined into Omega Prime

Optimus Prime 1

Optimus Prime 2

Optimus Prime 3

Optimus Prime 4

Optimus Prime 5

Optimus Prime 6

Ultra Magnus 1

Ultra Magnus 2

Ultra Magnus 3

Bluebolts 1

Bluebolts 2

Bluebolts 3

Best buds?

Optimus Prime and Ultra Magnus, shaking hands over their HasLab campaign.

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