Just in time to feed Santa, Crumbl Cookies has announced its grand opening in St. Cloud.

Crumbl Cookies opened its new location at 3959 Second St. S Friday morning and will be open until midnight, according to a post on the company's Instagram.

Regular store hours are from 8 a.m. to 10 p.m. Monday through Thursday and 8 a.m. to midnight Friday and Saturday.

The Crumbl Cookies menu rotates every week, featuring four or five specialty flavors, according to the Crumbl website. The company used TikTok to market their cookies and went viral earlier this year.

According to the company's website, this week's flavors are turtle, churro, double trouble, orange roll, milk chocolate chip and mint chip ice cream.

More: Viral cookie company Crumbl Cookies coming to Rivertown Village in St. Cloud

Sarah Kocher is the business reporter for the St. Cloud Times. Reach her at 320-255-8799 or skocher@stcloudtimes.com. Follow her on Twitter @SarahAKocher.

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This article originally appeared on St. Cloud Times: Crumbl Cookies opens Friday in St. Cloud's Rivertown Village