Only 72,000 Early Quibi Users Stuck Around After Free Trial, Sensor Tower Estimates

Most of Quibi’s early users have decided to not pay for the new streaming service after their free trial, according to new data shared by Sensor Tower. Out of 910,000 people who downloaded Quibi in the three days following its April 6 launch, only 72,000 users converted to paying subscriptions, Sensor Tower said late on Tuesday. In other words, the vast majority of early subscribers ditched the service, spearheaded by founder Jeffrey Katzenberg and CEO Meg Whitman, after their free 90-day trial concluded. Overall, Quibi has been downloaded about 4.5 million times since its debut, per Sensor Tower. Quibi, when reached for comment, pushed back against Sensor Tower’s estimates and pointed out the firm doesn’t have access to the company’s internal data. “The number of paid subscribers is incorrect by an order of magnitude. To date, over 5.6 million people have downloaded the Quibi app,” a Quibi rep said in a statement. “Our conversion from download to trial is above mobile app benchmarks, and we are seeing excellent conversion to paid subscribers – both among our 90-day free trial sign-ups from April, as well as our 14-day free trial sign-ups from May and June.” Also Read: 3 Big Moves Quibi...

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