‘The Office,’ ‘Schitt’s Creek’ Still Dominate Nielsen’s Latest Netflix Acquired Series Ratings (EXCLUSIVE)

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Netflix and Amazon Prime Video prefer to keep a tight lid on ratings data, doling out information in ways they see fit. Even Nielsen, which has been measuring Netflix and Amazon viewership for some time, has limited the amount of streaming data it shares with the public.

But Variety has obtained a recent Nielsen streaming report, for the week of March 2 to 8, which sheds more insight into viewer streaming habits — including stats for original programs, acquired fare and movies/specials at Netflix and original programs and movie/specials at Amazon. (Both streamers declined comment for this story, and Nielsen didn’t return any requests for comment.)

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Insiders have said that Nielsen numbers are pretty close to internal data — and Nielsen has been working on its streaming ratings methodology for some time for its SVOD Content Ratings. Critics argue its numbers are still underrepresented because it only covers the U.S. and doesn’t include viewing on mobile devices or PCs.

For years, Netflix has dismissed the Nielsen reports, noting those very reasons. But last fall at the New York Times DealBook conference, Netflix CEO Reed Hastings admitted that the Nielsen numbers would be useful to measure time being spent on the service “in the streaming war.”

There’s a good reason for that: Netflix comes out very well in Nielsen’s streaming numbers. For the week of March 2, its original true crime docuseries “The Trials of Gabriel Fernandez” delivered 2.8 million adults 18-49 in its first full week.

Split into three segments, reality phenom “Love Is Blind” (Eps 1-5) delivered 1.5 million adults 18-49 for episodes 1-5, 1.3 million for episodes 6-9, and the finale episodes delivered 829K in its first full week on Netflix. And the Netflix original film “Spenser Confidential” delivered 5 million adults 18-49 in its premiere weekend, up 6% from the premiere weekend of the film “6 Underground” in December.

One observer of these charts said they were most struck by the “decay” rate of most series — in other words, they don’t have sizable viewing for too long. Many shows that open at a certain level see double digit declines in their first full week.

The most talked-about chart here, however, may wind up being the “acquired series” ranker for Netflix. NBCUniversal’s “The Office” remains a strong player on the site, while Pop TV’s “Schitt’s Creek” also is a top performer. Perhaps the most unexpected presence in the top 10 is “That ’70s Show,” which went off the air in 2006.

Here are the recent rankers for both Netflix and Amazon Prime Video, as revealed to Variety:

MOST-WATCHED ORIGINAL SHOWS ON NETFLIX (Week of March 2)

Rank

PROGRAM NAME

DATE OF RELEASE

# of EPISODES

P18-49 (000)

P2+ (000)

1.

The Trials of Gabriel Fernandez S1

2/26/20

6

2,835

4,225

2.

Love Is Blind S1 (Eps 1-5)

2/13/20

5

1,503

2,000

3.

Love Is Blind S1 (Eps 6-9)

2/20/20

4

1,366

1,751

4.

I Am Not OK With This S1

2/26/20

7

831

1,420

5.

Love Is Blind S1 (Eps 10-11)

2/27/20

2

829

1,137

6.

Altered Carbon S2

2/27/20

8

699

950

7.

Gentefied S1

2/21/20

10

424

601

8.

Castlevania S3

3/5/20

10

392

452

9.

Locke & Key S1

2/7/20

9

375

627

10.

Paradise PD S2

3/6/20

6

237

312

MOST-WATCHED ACQUIRED SHOWS ON NETFLIX (Week of March 2)

Rank

PROGRAM NAME

# OF EPISODES

P18-49 (000)

P2+ (000)

NOTES

1.

The Office (US)

192

189

240

S1-9, Full

2.

Schitt’s Creek

66

112

166

S1-5

3.

Good Girls

23

103

165

S1-2

4.

Parks and Recreation

121

101

116

S1-7, Full

5.

Better Call Saul

40

81

163

S1-4

6.

American Horror Story: Apocalypse

10

74

80

S8

7.

Outlander

42

63

128

S1-3

8.

The Good Place

42

62

84

S1-3

9.

Lucifer

58

48

77

S1-3

10.

That ’70s Show

200

48

57

S1-8, Full

MOST-WATCHED NETFLIX MOVIES/SPECIALS (Week of March 2)

Rank

PROGRAM NAME

P18-49 (000)

P2+ (000)

1.

Spenser Confidential

5,067

9,261

2.

The Angry Birds Movie 2

1,805

2,978

3.

Pete Davidson: Alive from New York

797

1,017

4.

The Secret Life of Pets 2

754

1,904

5.

The Interview

651

896

6.

Goodfellas

521

708

7.

Mr. Right

452

653

8.

The Incredibles 2

447

1,084

9.

The Other Guys

413

619

10.

Looney Tunes: Back in Action

412

1,008

MOST-WATCHED ORIGINAL SHOWS ON AMAZON (Week of March 2)

Rank

PROGRAM NAME

DATE OF RELEASE

# of EPISODES

P18-49 (000)

P2+ (000)

1.

Hunters S1

2/21/20

10

566

1,269

2.

The Marvelous Mrs. Maisel S3

12/6/19

8

58

126

3.

The Boys S1

7/26/19

8

54

82

4.

Jack Ryan S2

10/31/19

8

50

102

5.

Undone S1

9/13/19

8

33

46

6.

Ted Bundy: Falling for a Killer

1/31/20

5

29

59

7.

Modern Love S1

10/18/19

8

26

69

t.

The Expanse S4

12/13/19

10

26

75

9.

Good Omens S1

5/31/19

6

23

39

10.

Carnival Row S1

8/30/19

8

21

42

MOST-WATCHED AMAZON MOVIES/SPECIALS (Week of March 2)

Source for all charts: Nielsen, P18-49 and P2+. 3/2/20-3/8/20. TV glass only. Excludes acquired kids programming.

Rank

PROGRAM NAME

P18-49 (000)

P2+ (000)

1.

Instant Family

221

396

2.

Fighting With My Family

193

334

3.

Troop Zero

151

293

4.

What Men Want

131

222

5.

Bumblebee

128

252

6.

Iron Man 2

118

174

7.

Overboard

112

198

8.

Daniel Tiger Movie: Won’t You Be Our Neighbor?

107

192

9.

The Tayo Movie: Mission Ace

104

239

10.

Wonder Park

101

335

Source: Nielsen, P18-49 & P2+, 3/2/20-3/8/20, TV glass only, data may include unwatermarked viewing. Excludes acquired kids programming.

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