That’s according to the company’s own internal data. As of July, the Nintendo Switch had sold over 36 million consoles worldwide, the company said. Nintendo Switch carries a retail price of $299.99 and the recently introduced Nintendo Switch Lite, a dedicated handheld version of the system, has a list price of $199.99. The original Nintendo Switch, which can be played in handheld, tabletop and TV modes, launched in March 2017.
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Through September, Nintendo Switch sales in North America were up more than 20% year to date. According to research firm NPD Group, in the U.S. Nintendo Switch has been the best-selling video game console for 10 months in a row.
Nintendo’s touting the sales figures in order to remind gamers that the holidays are just around the corner — a critical sales period for the segment. Over the 2019 holiday season, new games on deck for the Nintendo Switch include “Ring Fit Adventure,” “Luigi’s Mansion 3,” “Mario & Sonic at the Olympic Games: Tokyo 2020,” and “Pokémon Sword” and “Pokémon Shield.”
To date, 14 Nintendo Switch games in North America have sold more than 1 million units. Four have sold more than 6 million: “Mario Kart 8 Deluxe,” “The Legend of Zelda: Breath of the Wild,” “Super Mario Odyssey” and “Super Smash Bros. Ultimate.”
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