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Hello and welcome to today's edition of news I never thought I'd write and news you likely never thought you'd read: art collective, MSCHF, who teamed up with rapper Lil Nas X (of Old Town Road fame), is being sued by Nike, after they collaborated on a line of customised Nike trainers... allegedly containing real human blood.
I know, it's a lot to take in... but in a nutshell: Lil Nas X teamed up with MSCHF to create the "satanic" sneakers (made using modified Nike Air Max 97s), containing a real drop of human blood in the sole, and all 666 limited edition pairs (LOL, we see what you did there) sold out in under a minute.
Understandably, Nike are now rather peeved that one of their products is being used to a) generate profit without their permission and b) has been unwittingly associated with the devil? The trainers, which feature an inverted cross, a pentagram and the words 'Luke 10:18', were sold at £740 a pair.
Their release date coincided with the debut of Lil Nas X's new track 'Montero (Call Me By Your Name)', the video for which sees him absolutely tear it up on a stripper's pole and being an all-round, next-level queer icon (also wearing the shoes).
The Bible verse referenced on the shoes, Luke 10:18, is "So He told them, 'I saw Satan fall like lightning from heaven'." The additional drops of blood were provided by members of the MSCHF collective.
In a filing to the US District Court for the Eastern District of New York, sportswear giants Nike state that it does not approve or authorise the customised Satan Shoes. They are requesting that the sneakers no longer be sold.
In the lawsuit, as reported by the BBC, Nike says, "MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF's products and Nike."
It continues on to read: "In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes, based on the mistaken belief that Nike has authorised or approved this product."
On Monday, Lil Nas X shared a series of memes on his Twitter profile in response to news of the lawsuit launched by Nike and issued a fake apology video. In the footage, shared on YouTube, he can be seen holding up one of the trainers and saying, "Okay guys, I see everybody's been talking about this shoe and I just want to come forward and say-," at this point the apology cuts to the lap dance scene from the Montero music video.
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