Nike Is Releasing a New Sneaker for Air Max Day 2023
In addition to the anticipated return of the Air Max 1 ‘86 “Big Bubble,” Nike is prepping the release of a new model on its annual Air Max Day holiday according to internal information.
Rather than looking to the past like the aforementioned Air Max 1 ‘86, this sneaker is a fully new design, although it does incorporate some familiar elements. The model is called the Nike Air Max Pulse and combines a protruding heel bubble reminiscent of the Air Max 270 with a newly designed upper and midsole design. The heel Air Max unit is said to use a point-loaded system for targeted weight distribution.
Notable details include textile wrapping on the back half of the midsole, a soft forefoot foam, engineered mesh construction, and a reflective hit on the backtab. The model also introduces new Air Max branding, which can be seen on the heel below.
The Air Max Pulse releases on March 26 for Air Max Day and retails for $150 from the Nike App, JD Sports, Finish Line, and other select retailers. Following the Air Max Day debut, readers can expect to see the sneaker in various additional colorways throughout the year.
Interestingly, this is not the first time Nike has used the Air Max Pulse moniker; a 1995 aerobics shoe from the Swoosh shared the same name.
To find more on Nike’s Air Max Day (and beyond) plans for the upcoming Air Max 1 ‘86 “Big Bubble,” click here.
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