What’s Next For BTS and BLACKPINK
This story is part of Billboard‘s K-Pop Issue.
For the multitude of K-pop acts amplifying South Korean culture on the global stage, it’s fair to say BTS and BLACKPINK have set the bar, with BTS in particular achieving many records. Now as both bands open new chapters with their members’ solo careers, they’re establishing more precedents.
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Ten years ago, solo debuts from within such groups might have signaled trouble: perhaps an imminent disbanding, or one member being considered more successful than the others. But for BTS and BLACKPINK, solo projects are additive, supplementing the groups’ journeys while highlighting new artistic dimensions. For BTS, solo ventures have given the members room to experiment sonically, visually and lyrically (including expletives largely avoided in group releases). And in 2018, BLACKPINK’s Jennie upended the norm for when a band’s first solo act might break out when she released her debut single, “Solo” — two years before BLACKPINK dropped its first studio album.
The path to solo stardom hasn’t necessarily replicated the levels of success the bands have achieved. No member of BLACKPINK has cracked the Billboard Hot 100 above No. 70. And when BTS’ Jimin recently debuted at No. 1 on the chart with “Like Crazy,” it was a first for a solo member of the group. But as these artists explore their individual identities, single releases are far from the only metric defining them. Here, a look at both bands and their recent solo endeavors.
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BLACKPINK
It cemented its stake in the K-pop zeitgeist with viral hits like “DDU-DU DDU-DU” and “BOOMBAYAH,” but BLACKPINK didn’t release its first studio album until 2020, four years after debuting. Album track “Ice Cream” (with Selena Gomez) became the group’s highest-charting U.S. single, peaking at No. 13 on the Hot 100. After making history in 2019 as the first K-pop group to perform at Coachella, BLACKPINK just became the first such act to headline the festival.
Jisoo
Although she was BLACKPINK’s first member to try acting (with a role on JTBC series Snowdrop in 2021), Jisoo was the last to make her official solo debut, following Jennie (2018), Rosé and Lisa (both in 2021). Released in March, ME is a two-track set featuring “(FLOWER),” blending pop and trap with traditional Korean melodies, and the upbeat “All Eyes on Me.” “(FLOWER)” debuted at No. 2 on Billboard’s Global 200 and Global Excl. U.S. charts.
Jennie
Jennie’s solo journey broke the traditional K-pop model: Her debut single, “Solo,” was released in November 2018 — before BLACKPINK’s own debut studio set, The Album, arrived. “Solo” topped Billboard’s World Digital Song Sales chart for one week, and less than a year later, Jennie became the first Korean solo artist to perform at Coachella. Her follow-up, “You & Me,” was first heard in October 2022, when she performed it during BLACKPINK’s Born Pink World Tour; it has yet to be officially released. Next, she’ll make a foray into acting on HBO’s The Idol.
Lisa
The charismatic rapper-singer released her debut two-track project, LALISA, in September 2021. The eponymous lead single entered the Billboard Global 200 at No. 2 and the Hot 100 at No. 84; B-side “Money” received some radio airplay but peaked at No. 90 on the Hot 100. In 2022, Lisa became the first solo K-pop winner at the MTV Video Music Awards and the first female soloist to win the best K-pop artist category.
Rosé
The second member of BLACKPINK to release solo material, Rosé put out the two-track R in March 2021. “On the Ground” debuted at No. 1 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts, staying there for one week. (It peaked at No. 70 on the Hot 100.) “Gone” reached No. 17 on Global Excl. U.S. and No. 29 on Global 200.
BTS
During the last decade, BTS released nine albums and over 230 songs (many of which it co-wrote or produced), making history along the way as the first Korean group to hit No. 1 on the Hot 100 (“Dynamite”) and the act with the most No. 1 hits on the Hot 100 this decade. Proof, BTS’ most recent album, was its sixth to debut atop the Billboard 200.
Jin
When late 2021’s “SUPER TUNA,” an unofficial gag gift for fans, went viral, Jin was so embarrassed that he asked listeners to stop dancing to it. Days after BigHit Music announced BTS would fulfill its military service — starting with Jin — the song (along with “Tonight” and “Abyss”) was officially released. The week his single “The Astronaut” debuted, Jin topped Billboard’s Emerging Artists chart for the first time, the sixth BTS member to do so; co-written by Jin and Coldplay, the song peaked at No. 51 on the Hot 100 and debuted at No. 1 on the Digital Song Sales chart.
V
V has yet to announce an album and released one single, “Christmas Tree,” for K-drama Our Beloved Summer’s original soundtrack; it peaked at No. 79 on the Hot 100 and No. 1 on Digital Song Sales in January 2022. Recently, he joined famed Korean actors Park Seo-joon, Choi Woo-shik, Lee Seo-jin and Jung Yu-mi to film tvN reality show Jinny’s Kitchen, in which they open a pop-up Korean restaurant in a small Mexico town.
SUGA
The only member to go solo under an alternate name, Agust D — a portmanteau of “D-Town” (his hometown of Daegu) and “Agus” (SUGA backward, and an abbreviation of “shooting guard,” his favored basketball position). The prolific producer-songwriter has penned tracks for popular Korean artists like IU and PSY. His mixtape, D-2, was a runaway hit with fans, though it was only released digitally. His full-length debut, D-DAY, just came out with an accompanying documentary, SUGA: Road to D-DAY. SUGA is the first BTS member to embark on a solo tour; his nine-city trek across the United States and Asia begins April 26 in New York.
Jung Kook
He hasn’t released a solo album yet, but Jung Kook has been busy. His “Stay Alive,” produced by SUGA, was released as the theme for Korean webtoon series 7Fates: Chakho. (It peaked at No. 95 on the Hot 100.) In summer 2022, he featured on Charlie Puth’s “Left and Right,” which reached No. 22 on the Hot 100. At the 2022 FIFA World Cup opening ceremony, he sang “Dreamers,” part of the tournament’s official soundtrack, and since then has been highly visible on billboards worldwide as a global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear.
RM
On his solo endeavors (including features with Balming Tiger and So!YoON!), RM has made a concerted effort to showcase the diversity of Korea’s non-mainstream artists. His debut, Indigo, featuring collaborators ranging from Erykah Badu to Epik High’s Tablo, arrived on digital and streaming on Dec. 2, 2022, two weeks before a physical version was released. Fans worried its chart prospects would suffer, but Indigo still peaked at No. 3 on the Billboard 200 — setting a record for the highest album charting position for a K-pop artist at the time — and at No. 1 on the World Albums chart.
Jimin
In April, Jimin became the first Korean soloist to top the Hot 100 with “Like Crazy,” the lead single from his March debut album, FACE, which explores loneliness and finding freedom. He co-wrote all five tracks on FACE, which entered the Billboard 200 at No. 2, making it the highest-charting album by a K-pop solo artist. (Previously, RM held the record.)
j-hope
The first Korean artist to headline Lollapalooza, j-hope dropped his debut album, Jack in the Box, in July 2022 as a digital-only release. Fans claimed the lack of a physical version put him at a charting disadvantage; nonetheless, the album peaked at No. 17 on the Billboard 200 and No. 4 on Top Rap Albums. Tracks “Arson” and “= (Equal Sign)” peaked at Nos. 1 and 2, respectively, on World Digital Song Sales. He recently released “on the street” (with J. Cole), a role model of his, and has confirmed he will be BTS’ next member to enlist for military service.
This story originally appeared in the April 22, 2023, issue of Billboard.
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