Newsmax Ratings Down 55% Since Mid-November – But Still Double Pre-Election Viewership

Lindsey Ellefson
·1 min read

Newsmax got a lot of attention after it started seeing a post-2020 election viewership spike, but that uptick seems to be over — though it still boasts an audience that’s more than double what it was prior to the November election and the flight of right-wing viewers from staples like Fox News. Since the week of Nov. 16, 2020, Newsmax has lost more than 55% of its total viewership, according to Nielsen Media Research ratings data, and more than 60% of its total-day and primetime audience in the key news demographic of ages 25 to 54. The network averaged 398,000 total viewers during that mid-November week, with 93,000 in the advertiser-coveted news demographic of ages 25 to 54. But by the week of March 8, the most recent week for which there is full data, the network averaged 172,000 total viewers, with 29,000 in the demo. And the viewership erosion appears to be continuing: On Wednesday, according to early Nielsen data, the channel averaged 147,000 total viewers and just 17,000 in the demo, for its second-lowest total ratings and lowest demo ratings for the year so far. Also Read: Newsmax Promises to Keep Booking Mike Lindell After Vote Fraud Meltdown...

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