Newsmax Whiffs in Nielsen Ratings Debut, Averages Just 21,000 Viewers in First Week
Weekly ratings are in and for the first time Newsmax TV is included in Nielsen Media Research’s ratings list. For the week of June 29 to July 3, the network brought in an average of just 21,000 viewers.
Of the 21,000 average viewers who tuned into the conservative cable news channel, about 2,000 were in the advertiser-coveted 25-to-54 age demographic.
Unlike the norm at most cable news outlets, total ratings declined for Newsmax TV in primetime when compared to the full day. In primetime for the week, the network managed about 20,000 viewers. Of those, 3,000 were in the key news demo, which was an improvement over the total-day demo number.
Comparatively, fellow right-leaning network Fox News brought in a total day average of 1.9 million viewers for the week, with 326,000 in the demo. In primetime for the week, Fox News drew just over 4 million viewers. Of that number, about 687,000 were in the demo.
CNN averaged 1.1 million average viewers for the week, with 277,000 in the demo. In primetime, CNN averaged nearly 1.7 million viewers with 433,000 in the demo. MSNBC’s average total for the week was 1.4 million, with 202,000 in the demo. In primetime, MSNBC brought in almost 2.5 million. Of those, 351,000 were between 25 and 54.
The top cable news show in total viewers for the week was Fox News’ “Hannity,” which drew 4.2 million average viewers. Newsmax’s “The Chris Salcedo Show” was the networks’s top performer, coming in at No. 64 with just 32,000 viewers on average for the week.
Former White House press secretary Sean Spicer’s new Newsmax offering, “Spicer & Co.,” managed only 24,000 average viewers for the week (with 1,000 in the key demo).
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